DALLAS–Mattress Giant has selected Moroch Partners, an integrated marketing and advertising agency based here, as its agency of record.
Among the functions Moroch now handles for Mattress Giant are strategic planning, creative, media planning and buying, public relations, and Web site design and maintenance. In addition, Inspire, a sister company of Moroch, will handle Mattress Giant’s efforts toward Hispanic consumers. Moroch has been handling Mattress Giant’s media planning and buying and sales metrics since 2004.
Terri Stephens, vice president of marketing and advertising for Mattress Giant, said Moroch was chosen as agency of record because of the agency’s understanding of the retailer’s target audience, women. “We believe that Moroch not only possesses that intimate understanding, but the ability to translate it in a very meaningful, integrated manner,” Stephens said in a statement.