MEBANE, N.C.–Kingsdown has formed a partnership with marketing-communications and public-relations firm Mullen for the development of new communications efforts.
Based in Wenham, Mass., Mullen will serve as Kingsdown’s agency of record and handle brand planning, advertising, media, digital, design and public relations for Kingsdown, the nation’s eighth-largest mattress manufacturer, according to HFN research.
Jim Ross, Kingsdown’s vice president of marketing, said Mullen’s “extensive experience in our core business channels and general background in consumer durables will allow us to focus on driving retail traffic and helping shoppers reach a conclusive decision about which sleep systems are right for them.”