NEW YORK–Beginning yesterday, 1800mattress.com showroom locations in New York are now open 24 hours a day, seven days a week.
The move is part of a nationwide initiative launched to mark National Sleep Awareness Week, and takes place at three showrooms here, at 64th Street and Second Avenue, 95th Street and Third Avenue, and 34th Street and Ninth Avenue. Eventually, according to Napoleon Barragan, founder and chief executive officer of 1800mattress.com, the program could extend to showrooms throughout the nation.