HOUSTON-Mattress Firm will open three new stores in western Texas in an effort to solidify the specialty retailer’s presence in the state.
The new stores will be located in Abilene, Midland and San Angelo, with the San Angelo store slated to open this month and the other two scheduled to open in August. Each store measures 5,000 square feet and will be designed around Mattress Firm’s “Comfort by Color” concept, which allows shoppers to move through the store to browse and compare mattress styles and brands according to their comfort levels, each of which are identified by color. Yellow stands for “firm,” orange for “plush,” red for “pillowtop,” green for “contoured” and blue for “personalized.”
Steve Stagner, Mattress Firm’s CEO, said, “Our goal is to make the experience of shopping for a new mattress as simple and rewarding a process as possible, and with our unparalleled selection and knowledgeable staff, we will do just that.”