ROCHESTER, Mich.-HGTV Home has formed an alliance with Dreams LLC to design, market and sell a line of mattresses and sleep products in the United States and Canada under the HGTV Home Sleep Collection brand.
According to Scott Miller, president of Dreams LLC, the new collection will debut at the Las Vegas Market in February. The HGTV Home Sleep Collection will join other home brands allied with the cable television network. These include the HGTV Home Furniture Collection, the HGTV, Home Design Studio at Bassett, HGTV Home Fabric & Trim, HGTV Home Lighting, HGTV Home Flooring by Shaw, HGTV Home by Sherwin-Williams, HGTV Home Solar Lighting, HGTV Home Outdoor Living and the HGTV Home Plant Collection.
Ron Feinbaum, HGTV’s general manager and senior vice president of consumer products, said, “Marrying the HGTV know-how with the great sleep products from Dreams will help consumers find the right, comfort, quality and fit for all of their sleep products needs.”