NEW YORK–Hästens will launch its “Best Bed Giveaway” sweepstakes, in which contestants can enter to win one of its Luxuria queen beds, valued at $10,120.

Beginning Aug. 8, individuals can register to enter the contest on the company’s website, hastens.com. The prize is a Hästens Luxuria continental queen-sized bed with a BJX Luxury topper, crafted in Hästens’ iconic blue and white check. The giveaway will run through Aug. 31, and the winner will be announced on Sept. 7.

A Hästens statement said the sweepstakes is intended to increase the brand’s awareness in the United States, and to broaden the company’s customer base.