Blog: How to Strike Up the Brands


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If you have read some of my opinionations over these past few years, you’ve seen me bleat occasionally on how home furnishings companies need to put more effort into the creation and support of brands.

Blog: Go, Team, Go


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Manufacturers of mattresses and basic bedding, particularly those that have been focusing on quality of sleep in their marketing, have gotten a huge boost from the Superbowl champion New York Giants.

According to press reports earlier this week, a number of players on the Giants have been dealing with back injuries which they attributed to the beds they are sleeping on at their training facility in Albany, N.Y. This should come as no surprise considering the circumstances. The Giants are staying in a dormitory in which the players are forced to sleep in twin-sized beds.

Blog: Hot News from Las Vegas Market


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The home furnishings industry braved the desert heat on the first day of the Las Vegas Market yesterday to see and hear the latest and greatest. Here are some highlights form the opening day of the show:
 

Blog: Memo to Pillow Vendors: Watch Out for Tempur-Pedic


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NEW YORK–A statement last week by Tempur-Pedic’s president and CEO, Mark Sarvary, should jangle the nerves of those that manufacture bed pillows.

Speaking to financial analysts on a conference call about the company’s second-quarter results, Sarvary dropped this bomb: “Beyond mattresses, we’re excited about the potential for our pillow business.” He went on to say that Tempur-Pedic will launch a range of new pillows and a redesign of its existing pillow line at this week’s market.