By Nathan Weber
NEW YORK–Men may be cooking at home more these days, but four out of five tend not to do much food shopping, let alone kitchenware buying. They are far more likely, however, to get involved in shopping and buying when it comes to major appliances.
These are among the findings of a new study by the Reidel Marketing Group, a Phoenix-based research firm specializing in population segments considered to be bellwethers or predictors of consumer trends, especially in household goods and home-based activities.