By Michael Rudnick
ENGLEWOOD CLIFFS, N.J.-- LG Electronics, in a bid to further spark step-up sales, launched its first major U.S. integrated advertising campaign for white goods.
LG kicked off the initial two-month, $20 million phase of its appliances advertising campaign late last month, said John Taylor, vice president of communications at LG Electronics USA. He said that this first phase represents LG's most concentrated U.S. ad spend on appliances so far.