SHANGHAI, China—In an effort to expand its sales and marketing in Asia and other foreign markets, WAC Lighting has opened up a new Asian division, WAC Lighting (Shanghai) Company, based here, which will be headed by Zengkai Dai. The Shanghai office will house sales, marketing, research and development and purchasing departments for the division. In addition, a sales office in Beijing, China, has also opened.
Now president of WAC Lighting (Shanghai) Company, Dai will be in charge of WAC Lighting’s sales and marketing outside of the U.S. Previously, he served as director of marketing for WAC Lighting U.S. Before joining the company, he was at Lutron Electronics, holding such positions as Asia operations manager and China sales/market development leader.