DALLAS-Jason Dorsey, author and expert on millennials marketing strategy, will present “Y-Size Your Business: How Gen Y Employees and Customers Can Grow Your Business” on June 19 during the Dallas Total Home & Gift Market.
Known as “The Gen Y Guy,” Dorsey has appeared on “60 Minutes,” “20/20,” CNBC, Fox News, “The Today Show,” “The View” and other television shows. His presentation will include insights on millennials, including effective ways to connect with them and selling tactics. In a statement from Dallas Market Center, where the Dallas Total Home & Gift Market will take place from June 18-24, Dorsey said generation Y is expected to spend more than $1 trillion this year alone, and will likely outspend baby boomers by 2017.
Dorsey’s presentation will take place at noon on June 19, in the World Trade Center Hall of Nations.