26784 Wed, 12/12/2012 - 12:27pm
CLEVELAND–Next month, at the Dallas International Lighting Market, Kichler will launch élan, a new brand and business unit that offers contemporary European styling to address consumer demand. The new independent division is structured to respond to shorter life cycles, offer innovative designs and provide product leadership for showroom customers, the company said.
It will debut in its own showroom, #3519 in the Trade Mart. Kichler is located in showroom #4103.
“Modern, stylish and unconventional are at the core of élan products,” said Tony Davidson, president and CEO of Kichler. “élan will utilize style, design and technology in surprising new ways to create artistic silhouettes of decorative lighting.”