14544 Wed, 05/28/2008 - 11:57am
MEMPHIS–Hunter Fan is overhauling its 122-year-old brand with significant changes.
Hunter’s Web site, packaging and in-store marketing materials will reflect new color, logo and messaging. The Web site launches today, while the packaging rolls out nationally this summer.
Most noticeable will be a switch from the dark hunter green to a brighter high-energy green, and a larger and more stylized font treatment in the logo that will be more readily distinguishable to consumers, the company said. Ceiling fan packaging specifically will be complemented with energy-savings messages.
Hunter’s Web site is only the first phase of the company’s Web redesign that will evolve in the next few months, Jim Gallman, Hunter Fan vice president of branding, said in a statement.
“Our technological innovation has been going at record pace, but our brand identity wasn’t keeping up,” Gallman said. “The time was ripe for freshening things up.” After a comprehensive brand analysis earlier this year, Gallman directed the sweeping changes.
“We found that customers see Hunter as the leader in the marketplace but had trouble distinguishing it from competitors in the flooded retail and online shopping environments,” Gallman said.
Hunter’s Web site will highlight the newest products, technologies and company initiatives, as well as interactive games, a dealer locator and a feature that allows visitors to send information to friends.