NESQUEHONING, Pa.–ELK Group International has promoted industry veteran John Haste to senior vice president of sales and marketing, where he will assume the management of the company’s hospitality division, ELK Hospitality, along with his current responsibilities. In addition, James Ashley has been promoted to the position of senior vice president and has also recently taken on the responsibility of leading the sales team that serves the furniture and accessory channel.
Haste joined ELK in 2009 as vice president of sales and marketing, spearheading ELK’s expansion into the home furnishings channel. He was instrumental in installing a furniture and accessory sales force as well as accelerating the company’s market position through strategic acquisitions of Sterling Industries, Bailey Street and, most recently, Lazy Susan, the company said.
Haste also serves on the City of Hope Home Furnishings Board and is vice chairman of the Oklahoma State University Medical Authority as well as vice chairman of the Trustees of the Oklahoma State University Medical Center.
Previously vice president of sales and marketing, Ashley has managed the lighting showroom channel for all the ELK brands, including those focused on lighting, lamps, furniture and decorative accessories.
“James has shown an unrelenting commitment to serving our customers while embracing the corporate culture that is founded on that same ideal,” said ELK’s CEO, Bradford Smith. “He is a dedicated professional whose enthusiasm, accomplishments and impassioned work ethic make him deserving of such recognition.”
Ashley joined ELK in 2010 and is based out of Austin.