DALLAS–At next month’s Dallas International Lighting Market, June 20-23, Dallas Market Center will offer a full schedule of educational resources and special events from both the DMC and the American Lighting Association (ALA).
At DMC’s Tech-Know Spot on the Trade Mart’s third floor, buyers can take sessions to learn how technology impacts business and how to evolve with its ever-changing landscape. The sessions include:
Thursday, June 20:
•“Four Reasons it Pays to Have a Company Blog” at 10 a.m., presented by Meredith Hite, vice president of corporate communications, Dallas Market Center
•“QR Codes – Think INSIDE the Box to Create OUTSIDE the Norm Results” at 11 a.m., presented by Jason Petersen, CEO and founder, XOLights
•“Google’s Changing Landscape” at 1 p.m., presented by Joel Hughes, senior vice president of technology and eMedia, Scranton Gillette Communications
•“Top 5 Apps Every Retailer Needs” at 2 p.m., presented by Shama Kabani, CEO, The Marketing Zen Group
•“Domain Do’s and Don’ts” at 3 p.m., presented by Shama Kabani
Friday, June 21:
•“Facebook Basics & Strategies” at 10 a.m., presented by Jennifer Evans Cario, president, SugarSpun Marketing
•“How to Leverage Pinterest” at 11 a.m., presented by Jennifer Evans Cario
•“What is Showrooming?” at 1 p.m., presented by Kevin Strawbridge, executive vice president of marketing and technology, Dallas Market Center
•“Growing Your Business with Instagram” at 2 p.m., presented by Krista Neher, CEO, Book Camp Digital
•“Building Followers on Twitter – Tweet Your Way to Success” at 3 p.m., presented by Krista Neher
The ALA will also host several educational seminars during market for a fee of $44 for members and $69 for non-members in the World Trade Center (WTC) 3-345. To register, visit the ALA website. Sessions include:
•“LED Replacement Technology: Opportunities and Concerns,” presented by Fred Oberkircher on Friday, June 21 from 8 to 9:30 a.m.
•“How to Define and Demonstrate the 5 Characteristics of Light,” presented by Fred Oberkircher on Friday, June 21 from 4 to 5:30 p.m.
•“LED Dimming for Dummies,” presented by Nick Senofsky on Saturday, June 22 from 8 to 9:30 a.m.
•“How to Produce a Lighting Design Plan,” presented by Al Thomas, CLC on Saturday, June 22 from 11 a.m. to 12:30 p.m.
In addition, buyers and exhibitors are invited to attend the Lighting After Dark party on Thursday, June 20, at the Sheraton Downtown Hotel at 9 p.m. to enjoy cocktails and networking with fellow industry associates.