Biarsky Named Generation Brands’ Regional Sales Manager

Gary Biarsky

Gary Biarsky

SKOKIE, Ill.–Feiss, Monte Carlo Fans and Sea Gull Lighting—three brands under parent company Generation Brands—have appointed Gary Biarsky to the newly created position of central U.S. and western Canada regional sales manager. He reports to Greg Vandia, vice president of sales, Generation Brands and is based out of Dallas.

In his new role, Biarsky is responsible for growing the Feiss, Monte Carlo and Sea Gull Lighting brands with the sales representatives within his territory, which includes Arkansas, Iowa, southern Illinois, Kansas, Louisiana, Minnesota, Mississippi, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota and Texas—plus the Canadian provinces of British Columbia, Alberta, Saskatchewan and Manitoba. He joins the three other Feiss, Monte Carlo and Sea Gull Lighting regional managers—western regional sales manager Travis Wilcox, central/eastern U.S. and eastern Canada regional sales manager Pete Gamber and eastern regional sales manager Keith Conley.

Biarsky has more than 31 years of lighting industry experience, including 21 years with Crystal Clear Industries, more than four years with Feiss as the Western regional sales manager (which at that time was known as Murray Feiss)—plus two years with Norwell Lighting and Accessories.