CHARLOTTE, N.C.–WMF Americas Group Inc. has posted “record” business growth in 2011, which the company attributed to operational enhancements and strong demand from its customers.
The German-based company said sales last year increased 32 percent, with the cookware category posting an increase of 145 percent (pressure cooker and stovetop steamer sales have more than tripled, the company said). Cookware is now the number one product category for WMF Americas Group.
“WMF has not truly experienced negative ramifications from global economic downturns,” said Markus Glueck, CEO and president for WMF Americas Group Inc. “We have continued to post double-digit growth.” The company has spent the last two years thinking that “less is more,” Glueck said, “and that has meant streamlined business operations. We have 25 percent fewer distribution accounts, and our product assortment has been optimized to suit the U.S. market.”