CLEVELAND-Vitamix has debuted a factory store in Solon, Ohio, near its headquarters.
The store offers a full line of Vitamix Certified Reconditioned blenders, along with accessories and cookbooks. It will eventually hold special events with cooking and other experts. It will also allow people to host their own after-hours Vitamix cooking parties.
“Instead of just looking at our products, you can actually pick them up and use them,” said Holly Hacker, Vitamix’s director of direct sales and customer experience. “You can even bring your own ingredients, experiment with techniques and recipes, and get advice from our knowledgeable staff.”