INDIAN TRAIL, N.C.–Vacu Vin USA has changed its name to International Innovation Company, USA. The new company will have three divisions under the corporate name: Vacu Vin, ID Selections and ID Concepts.
Vacu Vin will continue to be the brand name behind its vacuum technology products, as well as kitchen gadgets, wine accessories and other drink-related products. For products that do not fit within the Vacu Vin brand, ID Selection will be a new brand that will offer products ranging from baby products to car accessories.
In addition, the company said in a release it would generate new product ideas from European reality television shows called “The Best Ideas of Holland” and “The Best Ideas of Germany,” both of which feature product ideas from inventors, engineers and others.