GRAND RAPIDS, Mich.–Nancy Terrell has joined Bissell Homecare in the newly created position of vice president of marketing.
Terrell is responsible for boosting Bissell’s position in the floor care industry, increasing marketplace opportunities for the company’s portfolio of brands and capitalizing on growth trends among consumers. She reports to Jim Krzeminski, executive vice president of product development, sales and marketing.
Terrell has more than 20 years of experience in the consumer-packaged-goods industry with companies such as Philips Electronics, Nabisco, R.J. Reynolds, Pillsbury, Jantzen and Hershey’s Chocolate. Her most recent position prior to joining Bissell was as a consultant with Landis Strategy & Innovation, a firm that specializes in brand development and innovation for companies in consumer products.