13310 Fri, 12/14/2007 - 2:16pm
NIAGARA FALLS, N.Y.--Groupe PSP's Peugeot and Swissmar Imports have announced their agreement to form a joint venture called PSP USA LLC, effective Jan. 1, with Daniel Oehy as president and chief executive officer.
The new venture "is the natural progression of a very successful relationship that began more than 15 years ago," said Oehy, who was formerly the president of Swissmar. "The new company will have access to the resources and talents of what has been two operations until now. We are looking forward to the increased ability that this new company will enjoy in developing products and introducing new initiatives specifically intended for the American market."
Swissmar, a North American importer and distributor of premium and gourmet housewares and accessories, has been the exclusive North American distributor of Peugeot mills since 1992. Groupe PSP's Peugeot manufactures spice-specific mills in France.