QUEBEC, Canada–Celebrating 25 years in business, Starfrit will launch an anniversary program for the U.S. market, and the March International Home + Housewares Show will be the focal point, with a special appearance by Iron Chef Cat Cora at its booth.
Throughout the year, the company will commemorate its cookware and gadgets lines in both the U.S. and Canada. The program will also include exclusive anniversary versions of the Starfrit logo, which will be incorporated on all product packaging and marketing materials; events for both media and retailers; and a special selection of historical 25th anniversary products to be sold at 1985 prices. In addition, at the Housewares Show there will be an anniversary cocktail party at the Starfrit booth starting at 5 p.m. on Sunday, March 16.