SEATTLE-Starbucks and Germany-based Krueger have joined forces to market the Verismo system by Starbucks, a single-serve espresso maker, along with Starbucks-sourced arabica coffee and milk pods.
The new products are slated to reach retailers this fall. The brewer produces espresso beverages, including lattes and americanos, as well as brewed coffee. It will be sold online, at select Starbucks retail locations, at specialty retailers across the United States and Canada, and in select international markets, according to a Starbucks statement.
Pricing, availability and specific retail distribution will be announced closer to launch, Starbucks said in the statement.
Starbucks first entered the single-serve coffee realm in 2009 with its launch of Starbucks VIA Ready Brew instant coffee. It reached further into this segment last year with its agreement with Green Mountain Coffee Roasters to provide Starbucks K-Cup packs, which debuted last fall.
The Starbucks, Krueger agreement does not mean the end of Starbucks relationship with Green Mountain. A statement from Green Mountain said, “We believe Starbucks to be a very satisfied participant in the Keurig K-Cup system, having frequently communicated its ongoing support of the Keurig K-Cup platform. The two companies continue to collaborate with each other in the low-pressure Keurig Single Cup Brewing system in North America.”