SEATTLE and WATERBURY, Vt.-Starbucks Coffee Co. and Green Mountain Coffee Roasters have expanded their partnership to include the manufacturing, marketing, distribution and sale of Starbucks-branded Vue packs for the recently introduced Keurig Vue Brewer.
Green Mountain introduced the Vue, which is designed to brew larger, stronger and hotter beverages, in February. This move is an extension of the partnership between the two companies which began last year, with the launch of Starbucks-branded K-Cups for Keurig brewers last fall. The agreement establishes Keurig as the exclusive low-pressure, single-cup brewing system offering Starbucks coffee and Tazo tea.
The Starbucks Vue packs are slated to appear in specialty stores, department stores and mass retailers in the United States, and Green Mountain’s consumer-direct websites, by this coming fall.
This move is the second in two weeks by Starbucks into the single-serve segment. Earlier this month, the company unveiled its agreement with Germany-based Krueger to market the Verismo system by Starbucks, a single-serve espresso maker, along with Starbucks-sourced arabica coffee and milk pods.