MOUNT LAUREL, N.J.-SodaStream will launch its 2014 global advertising campaign during Super Bowl XLVIII on Feb. 2.
This will mark the second consecutive year in which the home-carbonation system manufacturer will be among the brands advertised during the broadcast of the game. A company statement said its ad will appear during the game’s fourth quarter.
“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, better-for-you alternative to packaged soda,” said Daniel Birnbaum, SodaStream’s CEO.
Gerald Meyer, president of SodaStream USA, said, “Last year, our Super Bowl investment strengthened our retail relationships and raised our brand profile, yielding higher consumer awareness and resulting in excellent sales growth.”