TUALATIN, Ore.-Shun Cutlery has named James Beard Award-winning chef Andrew Zimmern as a “digital partner” who will help promote the brand through his social media network and personal industry contacts. He will also help teach knife skills and knife care to fans, followers and viewers.
“At Kai USA and Shun Cutlery, we are extremely pleased to welcome Andrew Zimmern as one of our Shun brand ambassadors,” said Jack Igarashi, chief of North American operations, Kai USA, Ltd. “Chef Zimmern has long been a supporter of our fine cutlery and now we are happy to make him an official part of the Shun family.”
In May 2013, Zimmern won the James Beard Award for Best Television Personality/Host for the second time. This is in addition to his 2012 win for Best Television Program on Location. “Bizarre Foods with Andrew Zimmern,” the Travel Channel show he created, executive produces, and hosts, also took home two 2009 CableFax awards, one for Best Television Program: Food and another for Best Online Extras for Zimmern’s Travel Channel web series, “Bizarre Foods in the Kitchen.”
Said Zimmern, “Several years ago my friend Chris Cosentino gave me a pair of his Shun Blue knives and I have been a devotee ever since. Shun is stylish, affordable and performs beautifully. I am looking forward to sharing what I know with the world of Shun fans and spreading the gospel of good food and great tools with those that are starting their food lives.”