LIBERTYVILLE, Ill.-Hearthware has appointed Anurag Sharma to the newly created post of search engine specialist.
Sharma is responsible for maximizing the effectiveness of the company’s online advertising campaigns for its products, which include the NuWave Pro Infrared Oven, the NuWave Precision Induction Cooktop and others. He also oversees targeted brand search-engine optimization, generating online traffic and executing pay-per-click advertising opportunities. He reports to David Kaplan, director of online marketing.
Prior to joining Hearthware, Sharma operated his own company, which developed and maintained websites and online marketing programs, delivering data-driven content and advertising to Web users.