GLENWILLOW, Ohio–Saeco will move its exhibit space at the International Home & Housewares Show next month to the South building, booth number S3072.
At past Housewares shows, the manufacturer of coffeemakers had taken space in the Lakeside building, near other manufacturers of small kitchen electrics. According to Laura Hanna, Saeco’s marketing manager of housewares, Saeco decided to move its booth closer to the show’s Gourmet District. “We really want to focus on the fact that Saeco is a lifestyle machine, and play up the emotional aspects of our brand,” Hanna said in a statement. “We felt the Gourmet District was a good spot for that.”
The company’s booth space will measure about 20-by-50 feet, the same size as its exhibit space in past Housewares shows.