CLEVELAND—Saeco has entered into a partnership with Easy2 Technologies for the development of product demonstrations for retailer Web sites.
Easy2 specializes in the development and distribution of rich-media interactive contact for the Internet. The firm offers a Make Your Own Demo option that Saeco will be using, which allows companies to create and syndicate product demos to unlimited retailers for a flat monthly fee, and without added costs per click or fees for minutes viewed.
Ted Richissin, Saeco’s vice president of sales, said in a joint statement from the two companies that online demos “have been shown to substantially increase unit sales conversion, reduce buyer hesitation when making a major purchase and drive consumers to retail locations where applicable.”