NEW YORK-The Rowenta garment-care brand has again been designated the official garment-care provider for Mercedes-Benz Fashion Week in New York City.
This will mark the seventh season for which Rowenta has been the garment-care provider for the fashion event, which will take place from Sept. 6-13 at Lincoln Center here. The brand will provide designers and backstage teams with its DW9175 Steamium-Mercedes-Benz Fashion Week Limited Edition iron. The product features sleek European design and new pump-injection technology, which pushes 30 percent more steam into fabrics. The model will also be available to consumers during the fashion week exclusively on QVC.
Rowenta will also offer the IS6200 Compact Valet Garment Steamer and the DG5030 Pro Iron Steam Station for designers during the event. The Compact Valet Garment Steamer provides high steam and wide diffusion output, along with integrated hanger and garment clips to make steaming more efficient. The Pro Iron Steam Station has what a Rowenta statement described as “extraordinary steam pressure” to make ironing faster and easier with professional results.
During Mercedes-Benz Fashion Week, Rowenta brand ambassadors Althea Harper and Jenni Radosevich will tweet from inside the venue, providing up-to-the-minute trend reports.