Rowenta Opens Pop-Up Boutique at Fashion Show
16996 Thu, 09/17/2009 - 12:19pm
WEST ORANGE, N.J.–Rowenta, which was the official garment-care brand for Fashion Week in New York, has opened a pop-up boutique at 475 Fifth Ave., near the New York Public Library and Bryant Park.
The boutique will be open through Tuesday, Sept. 29, from 8 a.m. to 6 p.m. on weekdays and 10 a.m. to 6 p.m. on weekends. It offers members of the public free personalized garment care, along with tips on steaming and ironing their clothes. Information on Rowenta’s latest products and opportunities to try out new products are also available at the boutique.
A Rowenta statement added that the brand will launch the Rowenta Steamium, an iron featuring the trademarked Piezo pump system, this fall.