Philips Sonicare Partners with Susan G. Komen for the Cure



STAMFORD, Conn.–Philips Sonicare has formed an alliance with Susan G. Komen for the Cure to raise funds for the fight against breast cancer.

The power-toothbrush brand will donate $100,000 to the organization and will release a commemorative Sonicare toothbrush with a pink power button; pink has become the official color for the Komen organization. The limited-edition toothbrush, called the Philips Sonicare Essence 5300, will be available this month at a suggested retail price of $59.99.