STAMFORD, Conn.–Philips Norelco has teamed with actress/model Carmen Electra for a campaign to rebuild the world’s forests.
Titled “Deforest Yourself. Reforest the World,” the campaign includes a challenge to men to have their chest hair trimmed by Electra today at New York City’s Madison Square Park, using a Philips Norelco Bodygroom. It also includes a partnership with the Arbor Day Foundation by which Philips Norelco will donate $75,000 and plant a minimum of one tree for every Philips Norelco Bodygroom purchased from today through June 30.
The initiative also includes a Web site, ShaveEverywhere.com/Deforestation, on which consumers can receive tips for grooming their body hair and learn how they can help in the effort to increase the number of trees and parks in public areas. Visitors to the site can play each day for a chance to win a Philips Norelco Bodygroom Pro, and can enter a drawing for a chance to win a surfing trip to Hawaii, a white-water rafting trip in Colorado Springs, Colo., a golf outing in North Carolina or a deep-sea fishing trip to the Florida Keys.