CINCINNATI–Procter & Gamble’s Oral-B electric toothbrush brand has allied with the Crest toothpaste brand in an effort to increase donations to Operation Smile, a children’s medical charity.
From now through March, Oral-B and Crest will donate both money and products to the charity, which aids children who suffer from facial deformities such as cleft lips and cleft palates.
The campaign, titled “See the Difference, Make a Difference,” will enable people to improve their own dental health along with aiding Operation Smile volunteers to carry out the charity’s efforts throughout the world, said Bill Magee, the charity’s co-founder and chief executive officer.