Nine Families Taking Aladdin’s Do the Reuse Challenge



SEATTLE–Aladdin looks to encourage families to use reusable products instead of disposable ones with its Do the Reuse Challenge, which includes following nine families across the United States as they attempt to be more environmentally friendly.

The families were outfitted with Aladdin reusable products to help them in their quest and they blog about their experiences on

The Web site also includes facts about waste reuse and reduction and the payoffs for changing habits. Visitors to the site who accept the challenge can receive discounts on Do the Reuse Challenge products from the Aladdin web store, plus free shipping.