SAN DIEGO–Based on the success of its BeaterBlade+, New Metro Design has appointed Fresco, a division of Jascor Housewares, as its distributor in Canada. “We are very excited to begin working with our new Canadian sales partner Fresco,” said Gary Fallowes, founder, New Metro Design and inventor of the BeaterBlade+. “Fresco’s long-established relationships and expertise working with Canadian retailers interested in innovative, high-quality culinary products will be instrumental in helping us build our brand in Canada.”
Robert Trinque, vice president of sales and marketing at New Metro Design, will work directly with Fresco and oversee the Canadian distribution and sales efforts.
Officially launched at retail last June, the BeaterBlade+ is designed to replace the standard flat beaters offered with high-end electric stand mixers and beats, scrapes, and folds ingredients thoroughly.