LOS ANGELES–French-based gadget maker Mastrad has named Mark Cassin its new U.S. managing director, in charge of directing and overseeing the United States market.
Cassin served as vice president of operations at the Sylmark Corporation, a $200 million direct response infomercial company. “Mark Cassin was selected to be U.S. managing director as a result of his exceptional work performance and unmatched ability to accurately assess our company’s service needs,” said Mastrad CEO Mathieu Lion. “His ability to deliver, evaluate and administer customized programs, in addition to possessing the highest degree of professional ethics and standards, make us confident that he will bring an incredible amount of value to our company.”
In addition, Tim Morgan was named executive vice president of sales and marketing. Morgan will be responsible for directing and managing all sales and marketing efforts in the U.S.
Morgan has worked at several housewares companies, most recently at Tramontina, and Mastrad credited him with creating new corporate sales and marketing programs based on branding and feature differentiation of existing products.