Macy’s Highlights ‘Pink Shop’ for Breast Cancer Awareness

Cuisinart food processor

Cuisinart food processor

NEW YORK–This month Macy’s has once again partnered with The Breast Cancer Research Foundation to draw attention, heighten awareness and raise funds in the fight against breast cancer.

Throughout October, Macy’s will host a dedicated space in 350 stores across the country and online at, called the “Pink Shop,” featuring a variety of items, including home, that give back to causes devoted to awareness, education and research in the fight against breast cancer.

“Macy’s has a long-standing commitment to giving back and supporting causes that are important to the communities we live in,” said Martine Reardon, chief marketing officer for Macy’s. “Our more than 10 year partnership with BCRF demonstrates our ability to make magic by working effectively with our vendors, employees and customers to get involved and fight for a cure. We know that the small part we play in such a monumental cause will make a difference and help to save lives by funding research to end breast cancer forever.”

Among the home items are two KitchenAid stand mixers, one in pink and one in raspberry ice, and a pink KitchenAid blender; a pink Cuisinart food processor, hand mixer and blender; and a pink Connair flat iron.