The new vacuums incorporate the trademarked DualForce suction (two additional air pathways that pick up from both sides of the vacuum head), Kompressor technology (a motorized compression system) and a larger dust bin—features that combine to pick up dirt and debris over a wider area, according to an LG statement. The line encompasses two models: the LuV200R priced to retail at $299, and the LuV300B, priced at $399.
At an LG event introducing the new line here yesterday, Chris Hogan, director of floor-care sales, said the new vacuums should reach retailers by the end of April. The current channel targets are national department stores and home-improvement centers. LG has also begun advertising online for the new vacuums, and will expand this to television later this year, Hogan said.