ROCHESTER, Mich.–To help women and men battling breast cancer with the demands of everyday expenses, KitchenHappy has released a special pink color for its Snapi single-hand utensil. A portion of its sales will benefit The Pink Fund, a public charity founded in 2006 that provides short-term financial aid for breast cancer patients during their treatment and recovery.
“We’re producing a limited edition of pink Snapis with dedicated hang tags explaining the charity,” said Francis van Loosbroek, KitchenHappy’s business manager. “KitchenHappy/Multiject is donating 12 percent of the Snapi wholesale price which will go directly to The Pink Fund. It’s not just about financial support. We want to get the word out about them.”
The Pink Fund founder Molly MacDonald added, “KitchenHappy is helping to expand our reach, not only from a fund-raising standpoint, but also by informing consumers about this financial resource for breast cancer patients. Snapi is a great product and partner for us as we grow our nationwide outreach.”
Once applicants are approved, The Pink Fund can make direct provider payments to help with bills such as housing, utilities and insurance for up to 90 days, with a cap of $3,000, based on available funding.
The new limited pink color joins Snapi’s line of seven colors: grape, tangerine, mango, ice (white), kiwi, watermelon and berry. Made in America, Snapi retails for less than $10.