READING, Mass.–Keurig is unveiling its redesigned website today, with features intended to reinforce its brand positioning.
Among the new features on the site, keurig.com, are enhanced search tools which enable visitors to search for K-Cup portion packs by brand, roast and type; tools for side-by-side comparison of brewer features and specifications; a store locator; consumer-engagement tools allowing visitors to provide product ratings and review, along with a social-media share bar that enables sharing of experiences on Facebook, Twitter and other social-networking sites. Another part of the site is the Explore section, with recipes, product demonstrations and seasonal offerings.
As part of the launch of the new site, Keurig is awarding one point to members of its Coffee Club for each K-Cup purchased on keurig.com. Members can trade points for 50 percent off a selection of products.