READING, Mass.–Keurig has debuted its national holiday advertising campaign with what the company said is an investment of more than $6 million in media.
The campaign includes a national television component that began yesterday. Keurig will be featured in advertising on NBC Network’s “Today Show” through Nov. 16, with 18 spots scheduled in that period. From Nov. 17 to Dec. 21, Keurig ads will appear on cable, network and syndication, including all three major TV networks, the Chicago-based superstation WGN, the WB syndication network and cable networks such as Style Network, Food Network, HGTV, Bravo, Oxygen and Hallmark. Along with the “Today Show,” ads are slated for ABC’s “Good Morning America,” CBS’ “Early Show,” “Ellen,” “Dr. Phil” and several soap operas, according to a Keurig statement.
Keurig also has signed on to sponsor Style Network’s “White Wedding Stunt” in December, and has taken a full-page ad in CBS Watch magazine’s November/December issue. The company will also sponsor three segments on the “Today Show” in December and will appear on the Tips N Trends page in the December issue of In Style magazine.