CLOSTER, N.J.-Jura-Capresso has unveiled a 1,000 square-foot showroom and meeting center at its headquarters here.
The space is a showcase for the company’s products, including Jura automatic coffee centers and Capresso coffeemakers, espresso machines, grinders, electric water kettles, automatic milk frothers and coffeemaker-care products. Retailers can meet with Jura-Capresso staff at the center to experience and discuss the full range of the company’s product offerings. The showroom is also used for training the sales force and retailers in selling and servicing the products.
The products within the two brands are placed in separate areas in the showroom, and retail display concepts are also part of the show space.