CLOSTER, N.J.–Jura-Capresso has launched new advertising campaigns for two of its products, the Jura Impressa J9 One Touch TFT and the Capresso froth PRO.
For the Impressa, the company has teamed with tennis star Roger Federer, who appears in the ads as the Jura Ambassador. The ads are slated to appear in the New York Times, Robb Report, Barron’s, Architectural Digest and Bon Appetit.
The effort for the froth PRO is the first national advertising campaign for the product. Ads will run in Family Circle magazine, with a potential reach to 3.8 million consumers.
Both campaigns will run through the fourth quarter.