CLOSTER, N.J.-Jura has unveiled a new print advertising campaign featuring tennis star Roger Federer.
Federer is depicted on ads targeted at publications including The New York Times Magazine, Barron’s, Robb Report, Architectural Digest and Travel & Leisure. In a company statement, Jura said it is increasing its ad insertions by 28 percent this year over last year.
The campaign will support the Jura Impressa Z9 One Touch TFT and the Jura Giga 5 automatic coffee centers. The Impressa will be the focus of the campaign during the upcoming fall/holiday shopping season.