Gibson Introduces Colorsplash Cutlery
Building on the growth of its new Colorsplash line, Gibson has introduced several cutlery assortments that target the home chef in search of specialty slicing and dicing solutions.

“Our research told us consumers want specific cutlery sets—for salads, cheeses, herbs and so forth,” Connie Bowman, Gibson’s vice president of development, said. “And they like each piece to take on a focused job, whether it’s peeling, chopping or coring. So these new assortments handle the full array of cutlery tasks.”

Suggested retail prices for the seven new sets range from $19.99 to $39.99. There are also open-stock options. The cutlery is available under the Colorsplash Cuisine Select label, the latest offering in Gibson’s popular cookware and gadget lines.

“Color has been great for merchandising but it’s the specialty focus and set configurations that’ll make this program a hit at retail,” Bowman said.

Henckels Opens Shop at The Cook’s Warehouse
A new Zwilling J.A. Henckels shop-in-shop will be a permanent fixture in The Cook’s Warehouse’s new location in the East Cobb neighborhood of Atlanta. The shop-in-shop, a first for Zwilling in the U.S., will feature cutlery, cookware, flatware and gadgets from Miyabi, Staub, Demeyere and Zwilling J.A. Henckels.

The shop features an area of the store dedicated to Zwilling’s cookware and cutlery brands. It has proven to be a successful marketing tool, according to the company, which operates shop-in-shops across Asia and Europe. The shop will host events for consumers and professionals, such as knife skills classes taught by Zwilling experts and cooking classes taught by Staub experts and local chefs.

“We chose to partner with The Cook’s Warehouse on our first U.S. shop because we knew they would share our passion for providing consumers with the best quality products for the kitchen,” said Guido Weishaupt, CEO of Zwilling USA.  “The Cook’s Warehouse is the authority in Atlanta when it comes to the total culinary experience.  They lead the way to engage, educate, and excite their customers and offer the finest products for the kitchen.”

Mary Moore, founder and CEO of The Cook’s Warehouse, said she was happy to partner with Zwilling. “They offer innovative products and continue to expand their top quality brands, which is very much in alignment with what we want to offer ou r customers,” she said.

Mastrad Appoints Two Execs for American Market
French-based gadget maker Mastrad has named Mark Cassin to the newly created position of U.S. managing director. He reports to Mastrad CEO Mathieu Lion.

Cassin served as vice president of operations at the Sylmark Corporation, a $200 million direct-response infomercial company. “Mark Cassin was selected to be U.S. managing director as a result of his exceptional work performance and unmatched ability to accurately assess our company’s service needs,” Lion said. “His ability to deliver, evaluate and administer customized programs, in addition to possessing the highest degree of professional ethics and standards, make us confident that he will bring an incredible amount of value to our company.” 

In addition, Tim Morgan was named executive vice president of sales and marketing, also a new position. Morgan, who reports to Lion, will be responsible for directing and managing all sales and marketing efforts in the U.S.

Morgan has worked at several housewares companies, most recently at Tramontina. “Tim Morgan was chosen from a large selection of well-qualified applicants due to his impressive background and exceptional understanding of how to sell and market a brand to the public,” Lion said. “His familiarity with the departments he covers as well as his uniquely crafted ideas pertaining to kitchenware and cookware industries assure us that he will advance our company to the next level, and we look forward to having him on our team as we grow.”