Housewares In The News

 The PotBra

The PotBra

PotBra Set for DMC’s The Next Big Thing
A kitchen gadget called the PotBra that helps transport food is one of the finalists in Dallas Market Center’s The Next Big Thing national product search contest, along with the Brobe and Accessory Connectz. Picked from among applications nationwide from product designers, entrepreneurs, stay-at-home moms and other creative minds, the finalists will exhibit before an estimated 50,000 attendees from all 50 states and more than 78 countries during DMC’s FINDS Dallas Temp Show, June 21-24.

The PotBra was created last year by Sherrie and Keith Charles of Fort Worth, Texas. Being in the rubber business, Keith Charles made a silicone rubber band that stretches over pots or pans to keep the lids in place while traveling, so Sherrie’s dishes wouldn’t spill when she was attending potluck dinners. Brobe is a robe with a built-in bra for personal and medical use and Accessory Connectz allows one to accessorize flip-flops, headbands and pet collars.

The public can vote for their favorite product of the three on DMC’s Know It All blog post about the contest, at The blog post highlights the three products and the public can vote by commenting on this post and include the product name in the comment (only one comment per email address will count towards the popular vote). Voting will end at midnight on June 22. The winner will be selected based on a combination of judges’ feedback and popular vote.

The winner will be announced on June 23 during the Dallas Total Home & Gift Market and will receive a prize package worth more than $12,500 including a $2,500 cash prize, exhibit space at the January 2013 Dallas Total Home & Gift Market, a profile in one of Dallas Market Center’s custom publications, consultations from leading industry experts regarding branding, public relations, visual merchandising and  more.


Wahl Launches “Mom Relief Initiative”
Wahl Clipper Corp. has introduced the “Mom Relief Initiative,” in which it will give away 50 therapeutic massagers to 50 mothers in honor of Mother’s Day, May 13.

Through May 8, those who like Wahl Home on Facebook can nominate a mother—their own, a grandmother, their wife, their daughter, a friend or themselves—to receive a recently introduced handheld massager from Wahl. Those who wish to enter must post a comment explaining why the mom on their list deserves relief. Entries will be judged by Wahl based on their uniqueness and sincerity, and the winners will be chosen after the contest’s end.

According to a Wahl statement, a study conducted by Opinion Research Corp. found that 80 percent of mothers experience muscle tension or pain on a routine basis. The most prevalent pain points include the neck, shoulders and back, and nearly 80 percent of mothers experience pain in these areas on a monthly basis.


De’Longhi Gains Braun License in Small Appliances
De’Longhi and Procter & Gamble have reached an agreement that makes De’Longhi the licensee for the Braun brand in small electrics, irons and other household appliances.

The closing of the transaction is subject to approval by antitrust authorities. The Braun brand will remain with P&G, but, according to a De’Longhi statement, “the transaction includes the acquisition of certain production assets and the inventory related to the above categories.”

The purchase price includes about $65 million to be paid at the deal’s closing, about $118 million in deferred equal annual payments over a 15-year period and a variable amount linked to sales performance of the acquired businesses.

Fabio De’Longhi, De’Longhi’s CEO, said the Braun brand “will allow us to enhance our equity story in the high-end statement of the small domestic-appliances market, characterized by a high degree of quality, innovation and design.”



Housewares In The News



Gibson Introduces Colorsplash Cutlery
Building on the growth of its new Colorsplash line, Gibson has introduced several cutlery assortments that target the home chef in search of specialty slicing and dicing solutions.

“Our research told us consumers want specific cutlery sets—for salads, cheeses, herbs and so forth,” Connie Bowman, Gibson’s vice president of development, said. “And they like each piece to take on a focused job, whether it’s peeling, chopping or coring. So these new assortments handle the full array of cutlery tasks.”

Suggested retail prices for the seven new sets range from $19.99 to $39.99. There are also open-stock options. The cutlery is available under the Colorsplash Cuisine Select label, the latest offering in Gibson’s popular cookware and gadget lines.

“Color has been great for merchandising but it’s the specialty focus and set configurations that’ll make this program a hit at retail,” Bowman said.


Henckels Opens Shop at The Cook’s Warehouse
A new Zwilling J.A. Henckels shop-in-shop will be a permanent fixture in The Cook’s Warehouse’s new location in the East Cobb neighborhood of Atlanta. The shop-in-shop, a first for Zwilling in the U.S., will feature cutlery, cookware, flatware and gadgets from Miyabi, Staub, Demeyere and Zwilling J.A. Henckels.

The shop features an area of the store dedicated to Zwilling’s cookware and cutlery brands. It has proven to be a successful marketing tool, according to the company, which operates shop-in-shops across Asia and Europe. The shop will host events for consumers and professionals, such as knife skills classes taught by Zwilling experts and cooking classes taught by Staub experts and local chefs.

“We chose to partner with The Cook’s Warehouse on our first U.S. shop because we knew they would share our passion for providing consumers with the best quality products for the kitchen,” said Guido Weishaupt, CEO of Zwilling USA.  “The Cook’s Warehouse is the authority in Atlanta when it comes to the total culinary experience.  They lead the way to engage, educate, and excite their customers and offer the finest products for the kitchen.”

Mary Moore, founder and CEO of The Cook’s Warehouse, said she was happy to partner with Zwilling. “They offer innovative products and continue to expand their top quality brands, which is very much in alignment with what we want to offer ou r customers,” she said.

Mastrad Appoints Two Execs for American Market
French-based gadget maker Mastrad has named Mark Cassin to the newly created position of U.S. managing director. He reports to Mastrad CEO Mathieu Lion.

Cassin served as vice president of operations at the Sylmark Corporation, a $200 million direct-response infomercial company. “Mark Cassin was selected to be U.S. managing director as a result of his exceptional work performance and unmatched ability to accurately assess our company’s service needs,” Lion said. “His ability to deliver, evaluate and administer customized programs, in addition to possessing the highest degree of professional ethics and standards, make us confident that he will bring an incredible amount of value to our company.” 

In addition, Tim Morgan was named executive vice president of sales and marketing, also a new position. Morgan, who reports to Lion, will be responsible for directing and managing all sales and marketing efforts in the U.S.

Morgan has worked at several housewares companies, most recently at Tramontina. “Tim Morgan was chosen from a large selection of well-qualified applicants due to his impressive background and exceptional understanding of how to sell and market a brand to the public,” Lion said. “His familiarity with the departments he covers as well as his uniquely crafted ideas pertaining to kitchenware and cookware industries assure us that he will advance our company to the next level, and we look forward to having him on our team as we grow.”