ATLANTA–A new Zwilling J.A. Henckels shop-in-shop will be a permanent fixture in The Cook’s Warehouse’s new location in the East Cobb neighborhood here. The shop-in-shop, a first for Zwilling in the U.S., will feature cutlery, cookware, flatware and gadgets from Miyabi, Staub, Demeyere and Zwilling J.A. Henckels.
The shop features an area of the store dedicated to Zwilling’s cookware and cutlery brands. It has proven to be a successful marketing tool, according to the company, which operates shop-in-shops across Asia and Europe. The shop will host events for consumers and professionals, such as knife skills classes taught by Zwilling experts and cooking classes taught by Staub experts and local chefs.
“We chose to partner with The Cook’s Warehouse on our first U.S. shop because we knew they would share our passion for providing consumers with the best quality products for the kitchen,” said Guido Weishaupt, CEO of Zwilling USA. “The Cook’s Warehouse is the authority in Atlanta when it comes to the total culinary experience. They lead the way to engage, educate, and excite their customers and offer the finest products for the kitchen.”
Mary Moore, founder and CEO of The Cook’s Warehouse, said she was happy to partner with Zwilling. “They offer innovative products and continue to expand their top quality brands, which is very much in alignment with what we want to offer our customers,” she said.
The Zwilling Shop’s inaugural event took place last Saturday, hosted by Master Bladesmith Bob Kramer. Kramer recently partnered with the brand to create a line of high-quality straight carbon steel knives, making his renowned formula available to consumers nationwide.