Hamilton Beach, Senseo Align to Market Single-Serve Coffeemakers



DOWNERS GROVE, Ill.—Hamilton Beach has formed a partnership with the Senseo coffee brand of Sara Lee to introduce single-serve coffeemakers.

The alliance has kicked off with the introduction of two single-serve machines—the Hamilton Beach Personal Cup One Cup Pod Coffeemaker at a suggested retail price of $19.99, and the Hamilton Beach Stay or Go Personal Cup Pod Coffeemaker for $29.99. Both machines use Senseo coffee pods, of which there are 11 varieties. According to a joint statement from the two partners, the coffeemakers and the Senseo coffee pods are currently available on SenseoStore.com, HamiltonBeach.com and Amazon.com.

Scott Tidey, senior vice president of Hamilton Beach Brands, said the partnership “will allow consumers to experience single-serve coffee without paying the high prices currently available on the market.”