CHICAGO–Greystone Brands has expanded its distribution of Bugatti-branded kitchen electrics to include non-electric kitchen and home accessories.
Along with the brand’s small electrics, Greystone will now offer Bugatti’s lines of tableware, kitchen tools, non-electric coffee and tea products, serving bowls and trays, and cutlery. June is the slated launch date, and the retail channel targets include higher-end department stores, specialty gift stores and housewares retailers.
The company, which opened for business earlier this year, now offers licensed products under George Foreman (personal care and cleaning products), Jacuzzi (personal care products) and Royce (kitchen electrics) along with the Bugatti product lines. Leon Dreimann, former Salton chief executive officer, heads Greystone’s personal care products division. David Sabin, former Salton chairman, is the head of the company’s kitchen appliance division.